India’s show for travel & tourism industry – SATTE 2017 in New Delhi from 15-17 February 2017


UBM India will be hosting the 24th edition of SATTE, South Asia’s leading travel trade show from 15-17 February 2017 at Pragati Maidan, New Delhi. The expo is represented by more than 870 exhibitors and participants from over 40 countries and 28 Indian states, with several significant exhibitors making an inroad to SATTE 2017 for the first time.  SATTE will provide a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This most favoured industry platform is also well-supported by the Ministry of Tourism, Government of India.

SATTE continues to receive support of international organisations and Indian travel trade associations such as World Tourism Organisation (UNWTO), Indian Convention Promotion Bureau (ICPB), Pacific Asia Travel Association (PATA), Society for Incentive Travel Excellence (SITE), SKAL International, United Federation of Travel Agents Associations (UFTAA), Indian Association of Tour Operators (IATO), Travel Agents Association of India (TAAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Travel Agents Federation of India (TAFI), Association of Domestic Tour Operators of India (ADTOI), Outbound Tour Operators Association of India (OTOAI) and IATA Agents Association of India (IAAI), to name a few.

Spread over 3 days, SATTE 2017 will be witness to several exciting partnerships and announcements that promise to augur in new trends in the industry.  Visitors at the signature expo can expect to witness a number of features including a special pavilion of 12 start-ups and venture capital firms that will be on board to provide seed investments for innovative ideas.

The expo will see participation from almost all State Tourism Boards. As far as NTOs are concerned, USA, Mexico, Peru, Czech Republic, Spain, Russia, Singapore, Malaysia, China, Hong Kong, Japan, Korea, Israel, Thailand, Indonesia, Macau, Fiji, Bhutan, Nepal, Sri Lanka, Abu Dhabi,  Dubai, New Zealand, Reunion Island and Egypt amongst others have confirmed their participation with Peru, Vietnam and Sharjah Joining in for the first time.  Dubai, Sri Lanka and Thailand are partner countries for SATTE 2017.

As a pre-cursor to the expo, UBM India will be hosting the SATTE Awards 2017 for the first time. Slated for the evening of February 14, the awards is an endeavour to recognize and celebrate the excellence, achievements and innovations of key players in the Travel and Tourism industry. It will be based on transparent, authentic and genuine parameters, a philosophy which is imbibed in the values of SATTE. Networking opportunities, presentations and other features will add substance and style to the evening. The 19 award categories will cover various segments of the travel and tourism industry including airlines, cruise, tour operators, hotels, destinations, online travel portals, to name just a few.

Agenda for SATTE 2017

February 15, 2017

Venue – 1st floor, Conference Room, Hall 8, Pragati Maidan, New Delhi

10.00 AM – 6.00PM – Buyer –Seller Meet

10.00 AM -11.00 AM – VIP Walkthrough (Ambassadors, Ministers and Associations)

11.00 AM – 12.00 PM – Session –I     UNWTO/PATA panel discussion 1 – Responsible Tourism

12.00 PM -1.00 PM – Session II — Make in India and Tourism

Tourism infrastructure is the basis of tourism development and utilization of existing destination resources. With the Government of India’s ‘Make in India’ scheme working in full swing, tourism is one sector which can benefit a lot. The government is now focusing on upgrading tourism infrastructure in the nation under various schemes like Swadesh Darshan, PRASAD, UDAN and invigorating country’s ‘cruising’ profile by developing ports etc.

While a lot of onus lies on the government, from enhancing destination’s profile, leveraging its inherent touristic appeal to making tourism a competitive proposition; it cannot do it alone without the active participation of the private sector. The discussion will touch upon topics like the newly introduced schemes and how the State and Central governments will benefit out of it.

1.00 PM – 1.15 PM – Skal Presentation

1.15 PM – 2.00 PM – Lunch

2.20 PM – 2.45 PMSession III – Talk Show on GST

2.45 PM – 3.00 PM – Tea/ Coffee break

3.00 PM – 5.00 PM – Destination Presentation by Vietnam

February 16, 2017

Venue – 1st floor, Conference Room, Hall 8, Pragati Maidan, New Delhi

10.30 AM – 11.00 AM –   Destination Presentation*

11.00 AM – 12.00 PMSession IV – Niche Tourism

With Indian travelers getting matured, experiential tourism segment has now become a major segment in the Indian market. Today, niche tourism products like Cruise, MICE, Wellness and Ayurveda, Sports, Religious tourism are picking up in the India market. The niches are increasing and so is the demand signalling great opportunity for those prepared to leverage. But are the Indian niche tourism products ready catching attentions of international and domestic travellers looking to whet their reason for travel? Are companies or destinations in India effectively wooing travellers for its niches?

12.00 PM -1.15 PMSession V     Changing trends in marketing strategy of NTOs

In the year 2000, about 4.4 million Indians travelled overseas. This number was closing in on 20 million in 2015 making India one of fastest growing outbound tourism source markets. Industry estimates suggest that Indian outbound number to touch 28 mn to 35 mn by 2020. If in 2000 we only had a handful of NTOs working here to grow the market, today this number is estimated to be in excess of 50, including country, regional and city tourism boards or their representatives.

Destination marketing has greatly evolved over the years and is evolving faster with new innovative ideas being explored in tourism marketing every other day. The discussion seeks to incisively dissect and understand India’s evolution over the years into the fastest growing tourism source market. How the outbound Indian travel market is changing, maturing and becoming increasingly discerning at the same time. The complexity that the India as ‘travel market place is, what needs to be done differently now than before, the challenges, if any, that’s facing the destination in marketing themselves. How to put the best foot forward?

The discussion will give a brief insight on trends in marketing and how it has changed over the last two decades?

1.15 PM – 2.00 PM – Lunch

2.15 PM – 3.15 PM – Destination Presentation by Russia

3.15 PM – 3.30PM – Tea/Coffee break

3.30 PM – 4.15 PM –  Session VI Holiday Packaging

Destination promotion, developing infrastructure, etc is very important to attract tourists. But above all the art of packaging/ crafting a holiday is one of the most important elements. This discussion will highlight the key ingredients to prepare a perfect holiday recipe. How tour operators can package a destination/s to leverage the maximum benefit. Also what are the key elements required to build a perfect package. The panel will include stakeholders like tour operators, destinations, etc who play a key role in the tour operating business.

4.15 PM – 5.15 PM Session VII – Start ups in Travel Business

The last decade can be undoubtedly termed as ‘The decade of startups’. Thousands of starups came into existence and some vanished. Even the travel and tourism business have witnessed a huge startup community who have in a way disrupted the entire travel business. Some of the startups like OYO, TripHobo, StayZilla, Guiddoo, etc have established themselves in the market, while majorities have closed their shops. The discussion will touch upon points like the business modules which the startups are focusing on and the way forward to penetrate the India market.